HTML & CSS email production for non-profit that promoted pedestrian and cyclist safety

I was responsible for all the official organizational email that TA sent out. Fundraisers and community board meetings that discussed street shut downs and traffic changes. The organization had numerous members and emails had to be segmented according to geography or engagement.

• Developing responsive HTML & CSS email templates
• Emails sent and managed with the Blackbaud Convio CRM
• Updating and improving email interfaces
• Conducting A/B testing for higher grossing email fundraisers
• Segmenting mailings by member status, constituency and engagement levels
• Frequently collaborated with membership directors and campaign managers, as well as copy editors and graphic designers
• Involved in writing the inner copy of emails from time to time